Turner is smartly using Bleacher Report as both content factory and ideas incubator for the young


Failing to improve a roster better equipped to handle Golden State has left LeBron James “frustrated” and “concerned.” And that was before all of the drama surrounding Irving’s trade request. In need of a positive mark on the offseason report card, the Cavs have signed Derrick Rose to a one-year, veteran’s minimum deal, according to The Vertical’s Shams Charania.

But should potentially adding the former MVP make James feel any better about his team heading into the 2017-18 season? Let’s assume Irving will remain on the Cavs (for now) and take a look at why Rose joining the team could be interpreted as a wise move for Cleveland — or a complete waste of the limited money the franchise is able to spend.

Turner, which bought Bleacher Report for $175 million in 2012, has long-term TV rights to the NBA on TNT and MLB on TBS.

Turner is smartly using Bleacher Report as both content factory and ideas incubator for the young, male sports audience. And positioning it as the digital destination for the millenial male sports fan.

Bleacher Report’s “principal value to the overall Turner portfolio is its leadership position as a next-generation content creator that drives high engagement with millennials,” Matt Hong, Turner Sports’ executive vice president/general manager, said in a statement to SN. “We’ve invested in B/R’s video capabilities — such as live production, animation and other forms of premium content — along with real-time and social-first delivery systems. We expect continued expansion across all of these offerings.”

The symptoms could surface. That mind could betray him. The sadness that San Jose Sharks Cheap Jerseys dominates the talk about legends like Mike Webster, John Mackey, Frank Gifford and, as the report cited Premier League Cheap Jerseys Tuesday, Ken Stabler and Ollie Matson, could someday be about him.

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